World Oil Magazine
When Marius Five Aarset became Miros
Chief Executive at the start of 2023, he set out three key aims for the year,
for the global oceans insights experts to work toward. These included to
develop the company into renewables and support the acceleration towards net
zero goals; to further boost Miros’ cloud technology and modern as-a-service
business model; and to translate accurate measurements of the ocean surface
into actionable information.
“For the last 12 months, we have been
laser-focused on developing our product suite and business models, so that they
can better help to drive enhancements in the marine and energy sectors,
particularly in offshore vessels and offshore wind,” explains Aarset. “We have
had great success in this endeavor, and it will continue to be an essential
priority for Miros as we move into 2024.
“Offshore wind was in the media a
great deal during 2023—some of the coverage positive, and some negative—but
from our observation, there is one point that is clear: the industry is
moving,” continued Aarset. “More than ever before, developers are more eager to
adopt solutions and services for optimizing operations and maintenance. Beyond
that, digital business models are now being embraced and appreciated for the
value they add across a wide range of industries and regions.”
From vessels and offshore wind
projects in Europe, to oil and gas operations in Brazil, Miros’ wave and
current measurement technology is continuing to inform operations across the
world. During 2023, the company experienced solid growth in contracts—going
beyond its expectations and across various geographies and markets—as the
industry became more aware of the value of real-time measurements over
forecasts and the benefits of digital business models.
Aarset noted, “As an industry, we are
now at a point where there is established trust in cloud-based
technologies—something that is encouraging collaboration between partners. Take
our oil spill detection contract with Petrobras in Brazil, which allows
offshore data to be securely shared with multiple stakeholders in real time.
Environmental protection is now a major focus for companies, and we have seen
demand for Miros’ market-leading solutions globally.
“Partners and partnerships are core
to Miros’ strategy,” added Aarset, “right across our value chain, from
innovation to development to sales, delivery, and customer service. We see
customers as our affiliates, and this modern, transparent way of working
translates into business-led innovation that shapes and drives our technology
forward.”
As part of its drive to stay ahead of
the curve, or wave, Miros is bringing next-generation wave and vessel motion
prediction to market (Fig. 1), with key offshore customers being early adopters
of the technology. It is a technology development that will take shape further
in 2024 and, in tandem with this, work is also ongoing to assess vessel
behaviors and performance in transit to produce greater real-time insight for
safety, efficiency and a more rounded service offering, in cooperation with our
joint venture Miros Mocean.
“Unquestionably, 2023 has been a real
breakthrough year for the adoption of digitalization in the offshore space,
with a real uptake for our as-a-service solution,” said Jonas Røstad, Miros’
chief commercial officer. “It is a model that we have been offering and
continuously improving since 2018 and companies, especially those that are
future-oriented, are recognizing and appreciating the value this brings to
their businesses’ bottom lines. As part of this, we are closely cooperating
with selected customers to help elevate the safety, sustainability and
performance of their maritime operations. We look forward to making an
announcement to the maritime industry around this time next year.”
On a personal level, the end of the
year also offers some time for Aarset to reflect on his journey to date with
the company. He said: “Miros has a long and proud history, something that is
encapsulated by the team’s unique and cooperative way of working,” he said. “We
span a wide range of industries, using Norwegian expertise to service a global
market, and that is something I am immensely humbled to be a part of. I am
confident that our successes will continue into 2024, when we will also reach a
major landmark in the ongoing history of our great company—Miros’ 40th
anniversary.”
About Miros. Miros is a technology
leader that specializes in providing insights from ocean surface measurements.
Miros enhances data-driven situational awareness for ocean surface and
environmental monitoring operators, providing improved safety and efficiency,
made available through advanced sensor technology, applied intelligence, data
analytics and expert support. Real-time measurements and predicted ocean
surface information are offered as a service, with easy and secure access from
anywhere, anytime, on any device.